Graft Brewing Co.

Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

Graft Brewing Co. is a conceptual brewery producing barrel-aged farmhouse ales designed for wine drinkers. Inspired by traditional European saisons and natural winemaking, Graft blurs the line between beer and wine through wild fermentation, white wine barrel aging, and fruit-forward ingredients like gooseberry. The result is a dry, effervescent, and complex beer that drinks more like a natural wine—refined, expressive, and made to be savored. Graft Brewing Co. is a mock branding project exploring the space between craft beer and natural wine. The identity uses a bold black-and-white system, strong typography, and minimal visual elements to create a refined, contemporary look that stands apart from traditional beer branding. Designed to feel more like a wine label or art object than a mass-market product, the concept focuses on clarity, restraint, and craftsmanship—resulting in a confident and timeless brand expression.

project type

Mock Brand | Brand Identity

year

2025

my role

Lead Brand Designer

client

Graft Brewing Co.

Drink can mockup showcasing modern black and white coffee packaging design
Vertical coffee can mockup with clean monochrome label design
Top view of coffee can mockup with bold black typography on white background