Graft Brewing Co.

project overview
Graft Brewing Co. is a conceptual brewery producing barrel-aged farmhouse ales designed for wine drinkers. Inspired by traditional European saisons and natural winemaking, Graft blurs the line between beer and wine through wild fermentation, white wine barrel aging, and fruit-forward ingredients like gooseberry. The result is a dry, effervescent, and complex beer that drinks more like a natural wine—refined, expressive, and made to be savored. Graft Brewing Co. is a mock branding project exploring the space between craft beer and natural wine. The identity uses a bold black-and-white system, strong typography, and minimal visual elements to create a refined, contemporary look that stands apart from traditional beer branding. Designed to feel more like a wine label or art object than a mass-market product, the concept focuses on clarity, restraint, and craftsmanship—resulting in a confident and timeless brand expression.
project type
Mock Brand | Brand Identity
year
2025
my role
Lead Brand Designer
client
Graft Brewing Co.


