GRAFT

The idea

Beer with the soul of wine.

Grafting means joining two plants so they grow as one. GRAFT does that with beer and wine: a Saison fermented with wild yeast, aged in white wine barrels (Riesling) and finished with fruit.

The result is dry, fizzy and a bit tart. Made for people who already know their way around natural wine and want a beer that speaks their language.

The line on every bottle: "The beer for wine drinkers."

Identity

Loud wordmark, quiet label.

The wordmark is a heavy, condensed display cut with sharp inner cuts that nod to the graft joint. It sits alone on a black label, so the bottle reads from across the bar.

1. Black label, white type

   Dark glass plus a dark label feels closer to a natural wine bottle than a craft beer can.

2. One colour per flavour

   A single vertical strip is the only accent, and the system that scales to a whole range.

3. A clean grotesque for text

   Bold labels for ingredients, style, barrel and fermentation keep the facts easy to scan.

4. Two voices

   The front is the pitch. The back tells the story and gives the facts.

Mockups

From flat label to bottle.

I put the labels on a 3D bottle in Blender and lit it like a studio shot, so the black label, the glass highlights and the lime strip look the way they would in a shop.