OpenWater
A landing page that explains something complicated, how data centre projects win local support, in a single scroll.
The brief
Make a hard topic feel easy.
OpenWater advises investors, developers and operators on infrastructure, permitting and stakeholder communication for data centres in the DACH region.
The catch: projects are won or lost before the permit application, but most people still see data centres as a purely technical topic. The site had to show the full picture, from grid and water to politics and public opinion, without feeling like a consulting brochure.
Approach
One idea per scroll.
I turned the argument into a story: what decides a site, why timing matters, who's involved, what it brings, how we work. Every section gets one idea and one visual device.
Night hero
A data aisle in teal wireframe sets the tone and stays light on performance.
Stakeholder map
Three rings for decision makers, utilities and opinion shapers. Everyone gets a seat.
Water calculator
Turns the most common objection into a number people can actually play with.
Project timeline
Shows where communication usually starts, and where OpenWater steps in instead.
Under the hood
Built to be found and easy to edit.
Bilingual by design
German is the default, English lives under
/en/. Each version has its own copy, canonical and hreflang. Written for meaning, not translated word by word.SEO from day one
Structured data for organisation, service and FAQ, sitemap, social previews and Search Console. No cookie banner needed.
Fast and accessible
Contrast-checked colours, semantic markup and local fonts. No framework, no tracking scripts.
Easy hand-over
Every section is commented in the HTML, so the client can update text without a build step.
Next project
GRAFT